Blog
Notes on Shopify search, analytics, synonyms and part numbers
What to measure in your search box, and what changes in Shopify’s search mean for your store, with sources.
· 6 min read
How search analytics help merchants: the 5 numbers to check weekly
Shopify search analytics in 15 minutes a week: search rate, zero-result rate, search CTR, search conversion and top failed queries, with public benchmarks.
· 5 min read
Why Shopify search can't find your SKUs: 58 of 62 part numbers missed
We typed 62 part numbers into 21 Shopify stores without the dash or space. 58 found nothing. Why native search misses SKUs, and how to fix it.
· 6 min read
Shopify retired Search & Discovery synonyms. Here’s what changed and how to get control back
In September 2026 the Synonyms feature in Shopify’s Search & Discovery app was retired. What Shopify’s docs say now, what is still unexplained, why part numbers are a separate problem, and how to get synonym and SKU control back.